1 Mar

Green and pleasant

We spoke to the team at Good Florist Guide, the ‘little black book’ of UK and Irish florists with members in Surrey and beyond, who shared their inside knowledge on floral wedding trends for the year ahead.

Just as Pantone predicted, green is set to be the colour of 2017. Or at least in the wedding world where Surrey florists are gearing up for a spring season of less flowers and more foliage. Officially crowned ‘Colour of the Year’ is a zesty shade named ‘Greenery’, making it the perfect guide for brides as the style surges in popularity.

We spoke to the team at Good Florist Guide, the ‘little black book’ of UK and Irish florists with members in Surrey and beyond, who shared their inside knowledge on floral wedding trends for the year ahead.

GFG-accredited florist Alison Howe owns Banstead shop Mad Lilies. Self-confessed trend-setters, Alison and team can be found foraging for foliage or wildflowers in the magnificent Surrey countryside when they’re not hard at work fulfilling wedding dreams.

On this spring’s trend forecast Alison said, “Pantone’s Colour of the Year is a refreshing and vitalising shade, and we predict you will see ‘greenery’ playing a leading role in this year’s weddings with an abundant use of lush foliage becoming the key player of all aspects of the wedding from foliage-only bouquets, to loose and draping tablescapes, to textured pew ends and buttonholes. Foliage really does work perfectly for those looking to achieve a natural look as it really helps to bring the great outdoors – indoors.”

Mad Lilies have already booked three weddings featuring only foliage, and while a no-flowers rule might sound boring, Team GFG tell us there’s actually a surprisingly wide spectrum of varieties available in shades from deep, dark green and browns to whites and yellows in all sorts of delicious textures.

Alison continues, “I believe you’re going to see lots of gorgeous foliage varieties. It’s all about bringing the outside in with textures and movement. It’s a very natural and quirky look, it’s not contrived and you won’t find poker-straight stems.

That’s not to say flowers won’t have a part to play, as Alison adds, “When there are flowers involved I think you’ll see far more deep colours coming through. Think deep reds, burgundies and metallics like copper. And as flowers grow naturally they grow in clumps, so that’s how we think when we design them.”

“I always encourage seasonal flowers, for example you won’t easily find Peonies in November. Roses are the exception as they are available all year round, although I’d predict that next year we’ll mostly see big, blousy garden roses rather than the traditional Dutch-grown varieties.”

With decades of trend-watching experience, Alison reckons it’s important to keep an eye on what’s happening across the pond as our American counterparts will always be one-step-ahead. She says, “I follow American blogs because I feel they’re always about 18 months ahead of us, and I’ve seen that consistently for the last 16 years. Succulents were big in the US around three or four years ago, and now they’re still huge here.”

Also still blooming on the trend-scale are British-grown flowers. Now in its third year, British Flowers Week, which takes place this year from 19 – 25 June, has snowballed in success and flies the flag for home-grown blooms with celebrations and events all over the UK. Both Alison and many of her GFG counterparts agree British flowers will continue to have a large impact throughout 2017, especially since they naturally suit the wild, textured style that’s become so popular of late and isn’t set to disappear anytime soon.

For more info on
Mad Lilies visit: Madlilies.co.uk 

Style guide

Leading florist Fabienne Egger’s floral creations have adorned The Connaught Hotel, The Berkeley and Claridge’s Hotel. Surrey Occasions spoke with Fabienne to find out what she expects to see at weddings for 2017 and to find out more about her new workshops.

“Blush continues to be one of the most requested colour choices, but also mixed with deep shades of burgundy or fuchsia, orange and rust.” she says.

“On trend for 2017 are hanging flowers and chandeliers (also known as canopies or installations). They look absolutely gorgeous and really stand out. Many designs for the chandeliers are simplistic yet have the WOW factor, some are covered in foliage with plenty of green on show whereas others have long stemmed pretty pastel coloured flowers hanging down, simply stunning.”

For anyone keen to turn their hand to the delicate art of floral arranging, Fabienne Egger Events & Wedding Flowers now run classes.

“We are thrilled to be bringing our courses to the UK in conjunction with the Medicine Garden in Cobham and Morton’s Club in Mayfair, London,” confirms Fabienne. “Flowers are wonderful to look at, but they do much more than just look pretty! I will be sharing how they can set the tone for an event, give a room texture and speak to the most intense of our senses with their fragrance.”

Visit: fabienne-egger.co.uk