An innovative food flavouring created by a Surrey businessman has hit the shelves of Sainsbury’s with the help of a Start-Up Loan and a successful pitch to the supermarket giant. Just Add Wine sachets contain the concentrated equivalent of a 175ml glass of full-bodied red wine, meaning anyone home cooking can add a dash to a dish without having to open a full bottle. Inventor Neil Osborne is based in Weybridge and says that Just Add Wine was born out of his own frustration when cooking at home for friends and family.
“It was clear there was a huge gap in the market. Getting through the door with Sainsbury’s was the real challenge. But I did and they loved it. Before we knew it, we were in production.”